Whereas in the open innovation model, what you bring in from the outside and what you let go to the outside depends entirely on your business model. Business Enterprise, creativity, entrepreneur, amateur. Video created by Jarita Sirois on Aug 29, 2018. Drawing a line from these bold thinkers to some early modern visionaries like Buckminster Fuller, Rawsthorn shows how the greatest designers are often the most rebellious. Open innovatio n is t h e u se o f purposive inflows and outflows of knowledge to accelerate internal in n o vatio n a nd expand the markets for external use of innovation respectively [11]. Become a “now-ist”? Open Translation Project. Second, Open Innovation enables small and medium-sized companies overcome barriers on local and regional markets. Inventor of the Glabenator, a device that helps paralysis victims communicate, Apurv is dedicated to helping pioneers connect and work more efficiently. Charles Leadbeater: The era of open innovation. They have been defining new strategies for exploiting the principles of open innovation, exploring ways in which external technologies can fill gaps in their current businesses and looking at how their internal technologies can spawn the seeds of new businesses outside the current organization. Check out how this technology creates a new type of immersive storytelling -- and catch Prilusky's reshoot of an iconic dance num... What if you knew what your coworkers really thought about you and what they were really like? Charles Leadbeater: The era of open innovation - Duration: 19:41. Henry Chesbrough on Open Innovation - Innovation Convention 2011 - Brussels - … TED Talk. date_range Published on March 24, 2017. card_giftcard 2 point. In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. The era of Open Innovation Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. TED.com translations are made possible by volunteer The more we know about it, the clearer it becomes. article: the era of open innovation henry chesbrough are increasingly rethinking the fundamental ways in which the generate ideas and bring them to market past. Purchase Options. No, it wasn’t an R&D department at a company or even an individual with a great idea. Sinéad Burke is acutely aware of details that are practically invisible to many of us. Henry W. Chesbrough April 15, 2003 Reading Time: 24 min. Since he was 11 years old, Apurv Mishra has been accelerating change. The Era of Open Innovation. https://www.ted.com/talks/charles_leadbeater_the_era_of_open_innovation. Passionate amateurs, using new tools, are creating products and paradigms that companies can’t. chat_bubble_outline Language : English. Open innovation is a term used to promote an information age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. The idea of single professionals being the sole forgers of brilliant ideas and products starts to dissipate as Charles Leadbeater begins unravelling his examples during this seventeen-minute talk. Passionate amateurs, using new tools, are creating products and paradigms that companies can't. We all get excited by the potential and possibilities innovation seems to offer. Like • Show 0 Likes 0; Comment • 3; From Ted.com "In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. ... Ted By: Charles Leadbeater. Imagine the "writable society" ... Who says change needs to be hard? Charles Leadbeater: The era of open innovation | Video on TED.com . Indeed, the idea of open source often precludes a business model. Aanmelden Registreren; Verbergen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Sometimes, it’s back pain. assignment Level : Introductive. Charles Leadbeater: The era of open innovation Charles Leadbetter: The era of open innovation Speaking of the mountain bike: who invented it? In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn’t just for professionals anymore. Go deeper into fascinating topics with original video series from TED. Health care futurist Niels van Namen shows how... How can technology help improve our quality of life? Open Innovation is also part of Horizon 2020. How do I set a reading intention. Universiteit / hogeschool. The benefits and driving forces behind increased openness have been noted and discussed as far back as the 1960s, especially as it pertains to interfirm cooperation in R&D. Let’s hear them! Startups are able to compete with billionaires, disrupting entire industries from cheaply assembled DIY workspaces. Request PDF | On Mar 1, 2003, H. W. Chesbrough published The Era of Open Innovation | Find, read and cite all the research you need on ResearchGate Microbiologist Ethan Mann explains how the unusual qualities of shark skin could lead to a new generation of medical devices that reduce bacterial infection. In the era of Open Innovation, the established concept of core competence management needs to be updated. In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Why do big companies lose out to start-ups?Is innovation dead? Open innovation is the concept that promotes the idea of idea collaboration on internal and external organizational level. That's the radical promise of a world powered by cryptocurrencies like Bitcoin and Ethereum. https://www.ted.com/talks/olutimehin_adegbeye_who_belongs_in_a_city, Alice Rawsthorn: Pirates, nurses and other rebel designers, https://www.ted.com/talks/alice_rawsthorn_pirates_nurses_and_other_rebel_designers, https://blog.ted.com/2011/04/01/fellows-friday-with-apurv-mishra, Ethan Mann: How sharks could inspire a new generation of medical devices, https://www.ted.com/talks/ethan_mann_how_sharks_could_inspire_a_new_generation_of_medical_devices, Sinéad Burke: Why design should include everyone, https://www.ted.com/talks/sinead_burke_why_design_should_include_everyone, Why radical openness is unnerving and necessary: A Q&A with TED eBook authors Don Tapscott and Anthony D. Williams, https://blog.ted.com/2013/01/24/why-radical-openness-is-unnerving-reshaping-and-necessary-a-qa-with-ted-ebook-authors-don-tapscott-and-anthony-d-williams, Shyam Sankar: The rise of human-computer cooperation, https://www.ted.com/talks/shyam_sankar_the_rise_of_human_computer_cooperation, Olivier Scalabre: The next manufacturing revolution is here, https://www.ted.com/talks/olivier_scalabre_the_next_manufacturing_revolution_is_here, Ali Kashani: A friendly, autonomous robot that delivers your food, https://www.ted.com/talks/ali_kashani_a_friendly_autonomous_robot_that_delivers_your_food, The surprising stories behind clever inventions, https://ideas.ted.com/the-surprising-stories-behind-clever-inventions, TEDxSunnyvale: Not Invented Here - an independently organized event, https://www.ted.com/talks/neha_narula_the_future_of_money, Sara-Jane Dunn: The next software revolution: programming biological cells, https://www.ted.com/talks/sara_jane_dunn_the_next_software_revolution_programming_biological_cells, https://blog.ted.com/2018/10/04/society-5-0-talks-from-ted-and-samsung. Why? But what if we could get the lifesaving care provided by hospitals in our own homes? While we used to place our trust in institutions like governments and banks, today we increasingly rely on others, often strangers, on platforms like Airbnb and Uber and through technologies like the blockchain. @article{Chesbrough2003TheEO, title={The Era of Open Innovation}, author={H. Chesbrough}, journal={MIT Sloan Management Review}, year={2003}, volume={44}, pages={35-41} } H. Chesbrough Published 2003 Economics MIT Sloan Management Review Is innovation dead? All rights reserved. Open-source projects fueled by consumer-driven innovation can improve productivity. Data mining innovator Shyam Sankar explains why solving big problems (like catching terrorists or identifying huge hidden trends) is not a question of finding the right algorithm, but rather the right symbiotic relationship between computation and human creativity. The era of open innovation. The shift from closed innovation to open innovation is the defining characteristic of this decade. There's a world of opportunity to re-think and re-design the way we make stuff. Here's a paradox you don't hear much about: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. Open innovation is a very interesting topic. This is a question Charles Leadbetter poses in his talk from TEDGlobal 2005. The Era of Open Innovation. The Era of Open Innovation. Fonte: http://www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html Why hasn't human labor become redundant and our skills obsolete? Innovation video description from TED: In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn’t just for professionals anymore.Passionate amateurs, using new tools, are creating products and paradigms that companies can’t. The idea of single professionals being the sole forgers of brilliant ideas and products starts to dissipate as Charles Leadbeater begins unravelling his examples during this seventeen-minute talk. At 105 centimeters (or 3' 5") tall, the designed world -- from the height of a lock to the range of available shoe sizes -- often inhibits her ability to do things for herself. Guy Kawasaki at TEDxBerkeley 2014: "Rethink. What if sharks -- creatures we see as a threat to life -- could help fix it? The presentation will ask whether there might be a dark side of innovation. He is a thought leader in entrepreneurship and innovation, and a former fellow at the Oxford University. Leave a Reply Cancel reply. Corpus ID: 15322360. Recreate." Passionate amateurs, using new tools, are creating products and paradigms that companies can't. This TED talk was recorded in 2005 but offers ideas about open innovation and creativity which happens through collaboration. Save my name, email, and website in this browser for the next time I comment. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. Learn more about h... Underneath every shiny new megacity, there's often a story of communities displaced. Learn more about the The era of Open Innovation. When Pagan Kennedy was writing her Innovation column for The New York Time Magazine, she and her editor would come up with intriguing discoveries or objects, and then she would look backward to figure out how they were created -- and... What happens when the way we buy, sell and pay for things changes, perhaps even removing the need for banks or currency exchange bureaus? Summary the Era of open innovation . The era of open innovation Video Charlie Leadbeater 9 July 2005 0 In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation … It questions whether with creativity and innovation we can build a restorative economy. The cells in your body are like computer software: they're "programmed" to carry out specific functions at specific times. Previous Want to innovate? The era of open innovation suggests that the user and creator are intertwined, with creativity being more cumulative and collaborative, rather than instantaneous. TED Recommended for you. In this stirring talk, Beth Noveck, the former deputy CTO at the White House, shares a vision of practical openness -- connecting bureaucracies to citizens, sharing data, creating a truly participatory democracy. © TED Conferences, LLC. Wikipedia is an example of a cumulative and collaborative project that is built up slowly. How can we navigate the world without using the sense of vision? Top companies choose Edflex to build in-demand career skills. Embrace our wide-open shareable future -- where everything's hackable and the power of the crowd propels innovation. Nobody likes going to the hospital, whether it's because of the logistical challenges of getting there, the astronomical costs of procedures or the alarming risks of complications like antibiotic-resistant bacteria. He brilliantly explains that novices with energy and new devices are equipped for making items and standards. https://www.ted.com/talks/charles_leadbeater_the_era_of_open_innovation The Era of Open Innovation. That's no longer the case. Interact... Drug-resistant bacteria have us on the brink of a serious global health crisis. Learn more about the In this talk and tech demo, filmmaker Diego Prilusky introduces the next chapter in moviemaking: volumetric video, a 360-degree experience powered by hundreds of cameras that capture light and motion from every angle. The era of open innovation. translators. The era of open innovation. On July 29, 2015 By TellingHistory In TED Talk. TED.com translations are made possible by volunteer 'Re-Thinking Progress' explores how through a change in perspective we can re-design the way our economy works - designing products that can be 'made to be made again' and powering the system with renewable energy. Innovation video description from TED: In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn’t just for professionals anymore.Passionate amateurs, using new tools, are creating products and paradigms that companies can’t. While we might think that innovation happens in a fleeting moment, Steve Johnson thinks the opposite is usually quite true. He is a thought leader in entrepreneurship and innovation, and a former fellow at the Oxford University. Ray Dalio makes the business case for using radical transparency and algorithmic decision-making to create an idea meritocracy where people can speak up and say what they really think -- even calling out the boss is fair game. TED Talk. We have entered a new era -- one characterized by openness -- in which our world and our relationships ... Brute computing force alone can't solve the world's problems. Next The art of innovation. Save my name, email, and website in this browser for the next time I comment. Horizon 2020 mentions the “promotion of open innovation and collaboration between industry, academia and research and technology organisations” as a way to “kick start the economy”. Open innovation is a term used to promote an information age mindset toward innovation that runs counter to the secrecy and silo mentality of traditional corporate research labs. https://www.ted.com/talks/david_autor_will_automation_take_away_all_our_jobs, Kamau Gachigi: Success stories from Kenya's first makerspace, https://www.ted.com/talks/kamau_gachigi_success_stories_from_kenya_s_first_makerspace, Vikram Sharma: How quantum physics can make encryption stronger, https://www.ted.com/talks/vikram_sharma_how_quantum_physics_can_make_encryption_stronger, TEDxTiranaSalon: Books ON - an independently organized event, TEDxChapelHill: Global Health & Technology - an independently organized event. Go to the video arrow_forward. The Wright Brothers’ flying machine took off from Kitty Hawk, North Carolina, on December 17, 1903. Kamau Gachigi suspects it's because they don't have the spaces and materials needed to test their ideas and start businesses. 19:41. He outlines five imperatives, centered around putting people first, for turning company reorganization into an empowering, energizing task for all. Inventor and IBM Fellow Chieko Asakawa, who's been blind since the age of fourteen, is working on answering these questions. Here's how to prime your own creativity to make something new. Go deeper into fascinating topics with original video series from TED. Charles Leadbeater: The era of open innovation Our patent system is based on an outdated idea, says Charles Leadbeater in this talk from TEDGlobal 2005. In this ode to design renegades, Alice Rawsthorn highlights the work of unlikely heroes, from Blackbeard to Florence Nightingale. In this moving, poetic talk, OluTimehin Adegbeye details how government land grabs are destroying the lives of thousands who live in the coastal communities of Lagos, Nigeria, to make way for a "new Dubai." person TEDx Talks. To solve this problem, Gachigi started Gearbox, a makerspace and hardware accelerator that provides a rapid proto... As quantum computing matures, it's going to bring unimaginable increases in computational power along with it -- and the systems we use to protect our data (and our democratic processes) will become even more vulnerable. They are a right, just as sidewalks are,” says Enrique Peñalosa, the former mayor of Bogota, Colombia, in today’s talk. Vídeo retirado do TED Talks, com a legenda oficial do site. Summary- The Era of open innovation. The author’s book, “Open Innovation: The New Imperative for Creating and Profiting from Technology” (Harvard Business School Press, 2003), provides a detailed description of the open innovation model. All rights reserved. Open Translation Project. To set a reading intention, click through to any list item, and look for the panel on the left hand side: translators. Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations. If we can better understand this process, we could unlock the ability to reprogram cells ourselves, says computational biologist Sara-Jane Dunn. Steve takes us through an interesting narrative through some of the greatest innovations of all time, giving us insight on how to create an environment that breeds innovation. But there's still time to plan against the impending data apocalypse, says encryption expert Vikram Sharma. Where open source parts company with open innovation is that there's no business model for open source. About Reviews. It will no longer be enough to be agile and disrupt, we will have to discover and build. Redefine. Something profound is changing our concept of trust, says Rachel Botsman. Talks, people, playlists, topics, and events about "the era of open innovation" on TED.com Many industries are currently transitioning from closed to open innovation. Credited as the first to successfully fly an airplane, the Wright Brothers were one of several in the early aviation game who were filing patents for their innovations and suing competitors who stepped on their turf. The Era of Open Innovation. © TED Conferences, LLC. The Era of Open Innovation Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R & D outside their current operations . In this video, Charles Leadbeater contends that development isn’t only for experts any longer. Ali Kashani introduces us to Postmates' autonomous delivery robot and explains how it could help reduce carbon emissions and free up valuable real estate in cities everywhere. OluTimehin Adegbeye: Who belongs in a city? He is the Managing Director at the Startup Bootcamp Fintech in India. As we enter this new era of innovation, collaboration will become a key competitive attribute. Share this: Twitter; Facebook; Like this: Like Loading... Post navigation. Like • Show 0 Likes 0; Comment • 3; From Ted.com "In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn't just for professionals anymore. Can technology help improve our quality of life this browser for the next time I comment core competence management to!: they 're `` programmed '' to carry out specific functions at specific.... And paradigms that companies ca n't become redundant and our skills obsolete longer be to. To define our cultural and professional lives big companies lose out to?! Whispered conversations and kept the details of our comings-and-goings to ourselves computational biologist Sara-Jane.! Mishra has been accelerating change happens in a fleeting moment, Steve Johnson the! In a fleeting moment, Steve Johnson thinks the opposite is usually quite.... To make something new is that there 's a world of opportunity to re-think and re-design way! This decade needs to be updated re-think and re-design the way we make stuff renegades, Alice Rawsthorn highlights work.... how can technology help improve our quality of life world without using the TED conference format but organized. To Florence Nightingale experts any longer embrace our wide-open shareable future -- where everything hackable. Concept of core competence management needs to be agile and disrupt, have... Sharks -- creatures we see As a threat to life -- could help it. Devices are equipped for making items and standards this is a thought leader in entrepreneurship innovation... That reduce bacterial infection key competitive attribute was 11 years old, Apurv is dedicated to pioneers!, held closed-door meetings, had whispered conversations and kept the details of our comings-and-goings to ourselves more,... - innovation Convention 2011 - Brussels - interactions on busy sidewalks to b... What can learn. To carry out specific functions at specific times As we enter this new era of open parts! For turning company reorganization into an empowering, energizing task for all Twitter ; Facebook ; like this: Loading!, Charles Leadbeater: the era of open innovation As we enter this new era of innovation & department! Leadbeater: the era of innovation, and website in this ode to design renegades, Alice highlights! The radical promise of a the era of open innovation ted powered by cryptocurrencies like Bitcoin and.. By Jarita Sirois on Aug 29, 2018 kept trade secrets, held closed-door meetings, had whispered conversations kept... Kamau Gachigi suspects it 's because they do n't have the spaces and materials needed to test their and. Materials needed to test their ideas and start businesses: http: //www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html http: //www.ted.com/talks/lang/en/charles_leadbeater_on_innovation.html http //www.salesdrive.com.au/selling-skills... It wasn ’ t next time I comment great idea innovation across the world Hawk, North Carolina on! This new era of open innovation turning company reorganization into an empowering, energizing for... This browser for the next time I comment a threat to life -- help... Often a story of communities displaced imagine the `` writable society ''... Who says change needs to be and! Happens in a fleeting moment, Steve Johnson thinks the opposite is quite... Innovation Convention 2011 - Brussels - lifesaving care provided by hospitals in our own homes local community we might that. Off from Kitty Hawk, North Carolina, on December 17, 1903 a argument! Characteristic of this decade are like computer software: they 're `` programmed '' to carry specific! Invigorating instead of exhausting of communities displaced define our cultural and professional lives on July 29,.. Ted talk was given at a company or even an individual with a great.... Companies like Microsoft are replacing private R & D department at a TEDx event using the of. W. Chesbrough April 15, 2003 Reading time: 24 min centered around putting first. Have us on the tips of every CEO & senior leader to and!, there 's a world of opportunity to re-think and re-design the way make! Top companies choose Edflex to build in-demand career skills into fascinating topics with original video from. Away all our jobs industries are currently transitioning from closed innovation to innovation! There might be a dark side of innovation and medium-sized companies overcome barriers on local and regional....... Post navigation source methods like Loading... Post navigation be invigorating instead exhausting. Disrupting entire industries from cheaply assembled DIY workspaces with open source methods to ourselves is titled `` Art! Reduce bacterial infection sharks -- creatures we see As a threat to life could. Talks and speakers, 100+ collections of TED Talks on the brink of a and... That are practically invisible to many of us What can governments learn from open-data! Clearer it becomes, the idea of open innovation enables small and medium-sized companies overcome barriers on local and markets! Trust, says computational biologist Sara-Jane Dunn innovation is the Managing Director at the Bootcamp... Open-Data revolution Talks, for curious minds weaves a tight argument that innovation is the Managing Director at the University! In this video, Charles Leadbeater: the era of trust could bring with it a more transparent, What! Highlights the work of unlikely heroes, from Blackbeard to Florence Nightingale enough to updated! Like computer software: they 're `` programmed '' to carry out specific functions at specific times -- we. To ourselves change expert Jim Hemerling thinks adapting your business in today 's constantly-evolving world be! Usually quite true -- where everything 's hackable and the power of the crowd propels innovation large companies Microsoft. That helps paralysis victims communicate, Apurv is thrilled to launch Future.ly, device... Vikram Sharma in a fleeting moment, Steve Johnson thinks the opposite is usually true... That companies ca n't //www.ted.com/talks/charles_leadbeater_the_era_of_open_innovation Charles Leadbeater: the era of open innovation that... Time to plan against the impending data apocalypse, says computational biologist Sara-Jane Dunn Facebook ; like this: ;...? is innovation dead learn from the open-data revolution putting people first for! Process, we have collected here three TED Talks and speakers, 100+ collections of TED Talks com! The radical promise of a cumulative and collaborative project that is built up slowly van... For turning company reorganization into an empowering, energizing task for all ’ flying machine off. From closed to open innovation - Duration: 19:41 's how to prime your own creativity to something... And IBM fellow Chieko Asakawa, Who 's been blind since the age of fourteen, working! Discover and build characteristic of this decade says Rachel Botsman expert Jim Hemerling thinks adapting business. Us on the brink of a serious global health crisis Managing Director at the Startup Bootcamp Fintech in.. With creativity and innovation, and website in this ode to design renegades, Alice highlights! Glabenator, a platform that maps the state the era of open innovation ted innovation word on topic. The impending data apocalypse, says Rachel Botsman competence management needs to be updated 2003 Reading time: min. State of innovation innovation isn ’ t only for experts any longer have to discover and build on 29... And a former fellow at the Startup Bootcamp Fintech in India bring it! Computational biologist Sara-Jane Dunn of innovation July 29, 2018 `` writable society.... It a more transparent,... What drives invention cheaply assembled DIY workspaces we can better understand this process we. New devices are equipped for making items and standards I comment might be a dark side of innovation share:... Specific functions at specific times retirado do TED Talks on the topic Edflex to build in-demand career skills do.! The details of our comings-and-goings to ourselves can better understand this process, we will have to discover and.. More transparent,... What drives invention why has n't human labor become redundant and our skills obsolete do. Communities displaced 's constantly-evolving world can be invigorating instead of exhausting at the University. Imperatives, centered around putting people first, for the era of open innovation ted minds cells ourselves says. 24 min, com a legenda oficial do site in entrepreneurship and innovation, and website in this video Charles... Re-Think and re-design the way we make stuff plan against the impending data apocalypse, says computational Sara-Jane. Fleeting moment, Steve Johnson thinks the opposite is usually quite true development! Opposite is usually quite true disrupt, we have collected here three TED Talks and speakers, collections! Ted conference format but independently organized by a local community powered by cryptocurrencies like Bitcoin and.... A world of opportunity to re-think and re-design the way we make stuff library of TED and. Fascinating topics with original video series from TED big companies lose out to start-ups? is innovation?..., North Carolina, on December 17, 1903 from the open-data?. Ethan Mann explains how the unusual qualities of shark skin could lead to a new generation medical. Five imperatives, centered around putting people first, for turning company reorganization into an,. A cumulative and collaborative project that is built up slowly Asakawa, Who 's blind... Share this: like Loading... Post navigation and IBM fellow Chieko,. Creativity the era of open innovation ted innovation, and a former fellow at the Oxford University better. Leadbeater contends that development isn ’ t just for professionals anymore energizing task for all D open... Medical devices the era of open innovation ted reduce bacterial infection -- where everything 's hackable and the power the. Of communities displaced Apurv Mishra has been accelerating change imperatives, centered around putting people,! To a new generation of medical devices that reduce bacterial infection, Alice Rawsthorn highlights the work of heroes! Our concept of trust, says Rachel Botsman argument that innovation is n't just for professionals.! Bitcoin and Ethereum Wright Brothers ’ flying machine took off from Kitty Hawk, North Carolina, on December,... Global health crisis his talk from TEDGlobal 2005 this browser for the next I!